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Entrepreneurship Experience Design 2023 2019
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Sterling Petersen has such a passion for mountain biking, he decided to make it his day job. Since graduating from BYU Marriott’s entrepreneurship program, he’s created multiple startups focused on mountain biking products and has built a collaborative work environment in the process.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Mike Hendron is the new director of the Rollins Center for Entrepreneurship and Technology effective June 17, 2023.
Embracing diverse business experiences has given alumna Mallory Stack versatility and a vision for the future of women in business.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.
This year marks a decade of the BYU Crocker Innovation Fellowship program, hosted by BYU Marriott. Teamwork is at the heart of the program, which is designed to be a transformative innovation experience for students from any major across campus.
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
Even as a young child, Darci Schurig had a love for entrepreneurship. In elementary school, she remembers riding the school bus and selling bracelets and Play-Doh to her classmates.
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
When Todd Paskett and Grant Hagen sat next to each other at a workshop for a competition in 2018, they had no idea how their lives were about to change.
By the time college starts, most students have gotten rid of their childhood toys. But for BYU Marriott's Experience Design and Management (EXDM) program, professors encourage students to play with toys.

Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
BYU Marriott alum, aspiring pig farmer, and current adjunct teacher Scott Taylor is obsessed with learning.
While working as a white-water rafting guide in central Idaho during high school, Mat Duerden got his first taste of how experience design can impact lives.
Will Pham never meant to get involved in the Ballard Center. A minor mistake in class schedule put him in the Do Good. Better course--and changed his college career.
Hard work pays off for BYU Marriott professor Chad Carlos. Only six years into his research career, Carlos was awarded the 2019 Emerging Scholar Award by the Academy of Management.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.