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Business Management Experience Design Strategy
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
For Ashley Whitesides, pursuing her passions has led her in unexpected directions. As she graduates from BYU Marriott, she’s carving out a unique route for herself.
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
'The challenge for leaders is to learn how to be more like Mr. Spock'
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.