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Human Resources Marketing
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
For senior Aaron Adams, choosing a career path was less about finding a perfect fit and more about finding a path that will help him grow.
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
Assistant professor McKenzie Rees had a strong prompting to do a peer-mentoring project for her section of HRM 540: Organizational Effectiveness.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
The first time senior Tehani Travis applied for a major at the BYU Marriott School of Business, she was sure it was the right path for her—but she didn’t get in. The next year, after much preparation, she applied to two majors and got into both. In front of her, two paths extended into the future, and she had to make a choice.
Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultrasensitive recording equipment, he’s found a bunch of ghosts — including several here at BYU.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Although millions are spent each year on entrepreneurship training that is intended to help alleviate poverty and elevate the quality of life of entrepreneurs in developing nations, these programs often fail to make an impact. BYU researchers and their colleagues have figured out at least one way to change that.
Management professor Peter Madsen has always loved learning. With a 2-million-dollar NSF grant, Madsen is researching train traffic controllers’ use of algorithms.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Confidence and Christ-centered learning helped four BYU Marriott student teams take top places at the 2023 Utah Society for Human Resource Management competition.
To BYU Marriott student Abby Ebert, the human resource management program has encouraged her to step out of her comfort zone and lead with compassion.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

During Kate Toronto's first day of classes at BYU Marriott, she watched in awe as Marcy Fetzer taught a class on human resources.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Whether BYU MBA alumna Betsy Rose is working on human resources projects in NYC or cheering up the elderly, Rose is all about positive impact.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.