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Experience Design Marketing
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
After returning home from her mission, ExDM senior Emma Houghton resurrected two pre-mission interests in unexpected ways.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
A new ExDM class, "ExDM 490R: Current Trends and Opportunities in the Experience Economy” dives into why experiential businesses often find success.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
When Camilla Hodge graduated from BYU with a degree in communications, she never imagined she would return to the university 14 years later as a professor at BYU Marriott.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
After landing what she thought was her dream job, BYU Marriott recreation management alumna Miranda Oliver discovered new passions and interests and successfully pivoted to a new career.
Three BYU Marriott ExDM seniors spent their summers gaining valuable experience and practicing the skills they learned in the ExDM program as interns across the country.
The Marriott School had an amazing 2015. Here's a list of some of our top stories of the year featuring our outstanding students, faculty and alumni.
As a freshman, Brooke Taylor was searching for more than a major. She wanted to be part of a community that would also develop her personal skills. Then she found the ExDM program.
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
BYU Marriott ExDM alumna Katie Allred isn't only providing young people in Utah with adventures to experience, but also with skills to help them overcome some of life's biggest challenges.

A unique course offered at BYU Marriott is helping to teach students about the importance of diversity and inclusion.

Fly fisherman and professor Ramon Zabriskie teaches that fly fishing and applying diversity, equity, and inclusion take practice and patience.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
As a professor of experience design and management, Mark Widmer finds ways to combine his love of wilderness exploration with the principles of experience design.