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Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Clad in an array of costumes—goblins, knights, and even the pope—participants at the 2016 conference of the College of Extraordinary Experiences gathered at the Czocha Castle in Poland to interact with interdisciplinary leaders and learn how to design better experiences.
Alyssa Flake no longer sings a cappella with BYU's renowned female musical group, but her TR internship at a female treatment center was nothing short of noteworthy.
Miranda Dennett breathed fresh air into the corporate entertainment world of Las Vegas via her undergraduate internship last summer.
Experiences shape our lives. ExDM students are learning how to shape our experiences.
Their internship at Steps Recovery sent them cycling, climbing, and crafting but for this pair of TR alumni, summer activities were far more than just play.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.