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Global Supply Chain Marketing 2023 2017
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Global supply chain student Bryson Schellenberg spent a year in Germany, where he connected with people from all over the world.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
After serving 20 years in the US Air Force, global supply chain associate professor Barry Brewer has come to understand that living all over the world brings variety, but living in the moment brings happiness.
Global supply chain assistant professor Brett Hathaway spends much of his free time summiting mountains. His career path has uniquely equipped him to provide perspective to students in their own journeys.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Global supply chain graduate Parker Teshima works to ensure that shelves stay stocked when natural disasters strike.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Searching for a career where she could pursue her passions and use her skills, Lexi Shaw turned to the BYU Marriott School of Business and discovered an unlikely candidate: global supply chain management (GSCM). This program helped Shaw, now a senior
Two years ago, Isaac Briganti had no idea what to major in. Now, thanks to the GSCM program, he has gained impressive experience and a full-time offer with Grainger.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Throughout her education and career, Marriott School alumna Amy Sawaya has used global supply chain as her catchall answer to what she wants to be when she grows up, even as the details of those plans have changed significantly.
Two spandex-clad riders whizzed into the building, disappearing from view. As the BYU Marriott School students and their advisor stepped into the warehouse, the smell of rubber, aluminum, and cardboard—components of freshly manufactured bicycles—welcomed them into biker paradise.
While Kevin Barker and Renae Rockwood, two juniors in the global supply chain program, are both involved students who worked hard to get into their program, their future endeavors couldn’t be more different. Read on for their takes on global supply chain, the Marriott School, and internships, as well as their aspirations in the fields of aerospace and academia. (Note: Their responses have been edited for length and clarity.)
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.