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Entrepreneurship Marketing 2019
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
When Todd Paskett and Grant Hagen sat next to each other at a workshop for a competition in 2018, they had no idea how their lives were about to change.
BYU Marriott alum, aspiring pig farmer, and current adjunct teacher Scott Taylor is obsessed with learning.
Will Pham never meant to get involved in the Ballard Center. A minor mistake in class schedule put him in the Do Good. Better course--and changed his college career.
Hard work pays off for BYU Marriott professor Chad Carlos. Only six years into his research career, Carlos was awarded the 2019 Emerging Scholar Award by the Academy of Management.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
Dissembled computer mice, parts of a camera, and batteries scattered everywhere are not typical under-the-bed clutter, but for Bryan Brittain, his childhood floor was littered with the evidence of an inventive mind.
The Girls Co. hope this win will inspire other women to realize their entrepreneurial dreams.
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
In BYU Marriott's Startup Bootcamp course, about twenty students gather together in a classroom in the Tanner Building and discuss everyday problems and possible solutions.
Six entrepreneurial ideas envisioned by students at BYU were brought to life during a thirty-hour rapid prototyping fest known as Prototype-a-palooza.
Starting a business and getting it off the ground can be difficult, especially for students. That's where the Big Idea Pitch competition comes in.
BYU Marriott students are running a startup that turns kids' screen time into skill time.