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Entrepreneurship Marketing Pre-Business
Brigham Young University senior Kylee Black sat in anxious anticipation as teams were called up to the stage of the 2024 Utah Entrepreneurship Challenge. Third place was announced, then second place was awarded. For Black, the next moments were unforgettable.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
Spot Parking team wins 2024 BYU Student Innovator of the Year competition and $12,000.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Sterling Petersen has such a passion for mountain biking, he decided to make it his day job. Since graduating from BYU Marriott’s entrepreneurship program, he’s created multiple startups focused on mountain biking products and has built a collaborative work environment in the process.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.
Mike Hendron is the new director of the Rollins Center for Entrepreneurship and Technology effective June 17, 2023.
Embracing diverse business experiences has given alumna Mallory Stack versatility and a vision for the future of women in business.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
One of BYU’s student startups just walked away with the most prize money at the biggest and most prestigious collegiate business plan competition in the country.
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
This year marks a decade of the BYU Crocker Innovation Fellowship program, hosted by BYU Marriott. Teamwork is at the heart of the program, which is designed to be a transformative innovation experience for students from any major across campus.
Even as a young child, Darci Schurig had a love for entrepreneurship. In elementary school, she remembers riding the school bus and selling bracelets and Play-Doh to her classmates.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Ashley Wallace's passion for service and learning has led her from the cliffs of Ireland to the people of Madagascar.