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Marketing Strategy 2023 2016 2015
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
'The challenge for leaders is to learn how to be more like Mr. Spock'
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
McKenzi McDonald and Tanner Stutz are spotlighted on Poets and Quants list of Best and Brightest Business Majors.
Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
Brigham Young University's undergraduate and graduate programs ranked No. 2 and No. 7, respectively, in The Princeton Review's recent annual survey for Entrepreneur magazine.
Marriott School undergraduate programs continue to earn high marks from U.S. News, including top rankings in accounting, international business and entrepreneurship.
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
Last month BYU global supply chain management students got a week off of class but it was no vacation.
Keith Olsen was looking for real-world experience when he arrived at BYU. This semester, Olsen found what he wanted by leading a team of five students in a case competition hosted by the Strategy Club. The team worked together for almost three hours a day to prepare a corporate strategy for LucidChart, a local software company.
Whether it be climbing the tallest mountains in Europe and Africa or climbing the ladder toward a successful business career, Charles Barrett, a 2009 graduate from the Marriott School strategy program, reaches the top one step at a time.
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
Marriott School programs are notorious for having limited enrollment and low acceptance rates. Every summer, hopeful Marriott School applicants anxiously await the news of whether they’ve been accepted into their prospective majors.