Skip to main content

Browse All Stories

58 results found
Marketing Strategy 2023 2005–2009
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
'The challenge for leaders is to learn how to be more like Mr. Spock'
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
The program was ranked 14th by academics and 19th by practitioners on a highly visible list in the Supply Chain Management Review.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Why can't an online dating concept be used to make matches in the business world? One Marriott School professor thinks it can.
It's a dog-eat-dog world out there. Marriott School students are equipping themselves with the skills by interning for some of the biggest names in business.
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
Dean Gary C. Cornia announced the appointment of Bruce Money as chair of the Department of Business Management.
The Marriott School honored Kevin D. Stocks with the Outstanding Faculty Award, and fifteen others were also recognized for contributions.
Students and a faculty member were honored with 2009 Bateman Awards, the only school-wide awards selected entirely by students.
A team of BYU marketing students placed third at the Wake Forest Undergraduate Case Challenge.
BusinessWeek ranks BYU's undergrad business programs rank fifth overall and first among recruiters.
After competing in a rigorous contest, six Marriott School of Management undergraduate students heard those magic words: "You're hired."