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Marketing ROTC Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Air Force ROTC cadet Easton Allsop’s journey to become a pilot began in Bodney, England—the place where his great-grandfather trained to be a pilot and where Allsop first foresaw his own future.
Lieutenant Colonel Travis Bailey planned to make his assignment in Kansas City his last. With a leap of faith to request a new position, Bailey was transferred to BYU, where he is now the chair of the Department of Military Science and head of BYU’s Army ROTC.
During summer training for Army ROTC cadets, BYU student Aidan Fryan received the Patton Award, which distinguishes a single cadet out of roughly 600 who demonstrated confidence, boldness, dash, and daring during a time of crisis.
At the yearly BYU ROTC presidential review, Brig. Gen. Derek O’Malley was presented with the 2023 Patriot Award for his dedication to the values of duty, honor, country, God, and family.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Joseph Edmund, a member of the BYU Air Force ROTC, has worked hard over the past 10 years to make his dream of becoming a US fighter pilot a reality.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
From active-duty commission to serving as a member of the Army Reserves, Jared Sturgell is earning his MBA at BYU Marriott while assisting BYU’s Army ROTC.
Far from her family and home back in Maryland, Alayna Grossnickle found comfort and camaraderie in the BYU Army ROTC.
Travis Bailey is the new department chair for military science and head of BYU’s Army ROTC program effective July 17, 2023.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
At the 2023 Sandhurst Military Skills Competition, the BYU Army ROTC team overcame multiple injuries to showcase distinguished leadership and teamwork in spite of an uncertain outcome.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
'The challenge for leaders is to learn how to be more like Mr. Spock'
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.