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Marketing ROTC Strategy 2019
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Cadets and faculty in BYU's Air Force ROTC and Army ROTC programs commemorated Veterans Day last month with activities that focused on both honoring the 212 fallen soldiers on the Memorial Wall in BYU's Wilkinson Student Center.
Eleven cadets on the joint BYU and Utah Valley University Service First Battalion Ranger Challenge Team won the 5th ROTC Brigade Ranger Challenge at Camp Gruber Oklahoma, 3 November 2019.

For Colonel Frederick Thaden, his selection as the department chair of BYU Marriott's Department of Aerospace Studies, also known as BYU Air Force ROTC Detachment 855, is a dream come true.
The past, present, and future don't often collide, but they certainly did during the BYU Air Force ROTC's senior capstone event: a six-day staff ride to Washington, DC, Gettysburg, Pennsylvania, and other historic sites.

BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
In only four short years, Cougar Strategy Group has already begun opening doors for BYU Marriott MBA graduates and students.
This past summer, cadets from BYU and UVU in Air Force ROTC Detachment 855 gave the city of Orem a little taste of what flying an F-16 military jet is like.
At first glance, musical theater, business strategy, and chemistry don't seem to have much in common, but BYU Marriott senior strategy student Connor Workman thinks the three pursuits are more similar than you might think.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
Air Force Detachment 855's annual military parade was held this spring as one hundred sixty cadets drilled across the Richards Building fields.
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.
Juniors from the BYU Marriott ROTC program who are now attending Advanced Camp, a thirty-one-day training event held at Fort Knox, Kentucky, were given a practice during field training conducted in St. George, Utah.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Standing on Utah Beach, each senior cadet told the story of a soldier or civilian involved in the Allied invasion of Normandy during World War II. Cadets told these stories in the first person while looking at the battlefield on which Americans fought.
BYU Marriott AFROTC cadet Jason Draper has been determined to attend selection week of intense, nonstop training necessary to become a combat rescue officer since his first day in the ROTC program.
The Brigham Young University Army ROTC honored Major Brent Taylor's life and legacy by adding his name to the Wilkinson Student Center Reflection Room's Memorial Wall.
As BYU Marriott's own Napoleon Dynamite, assistant professor Mark Hansen credits his involvement with the Future Farmers of America as one step that led him to where he is today.
When she first entered the Army ROTC program at BYU Marriott, Anna Hodge could only do seven push-ups. By holding herself to high expectations and unwavering dedication, Hodge became a highly skilled and valuable cadet who could do seventy push-ups.
Following her grandpa and father, Itza Miller came to BYU bright-eyed and cougar-tailed. As her BYU experience recently came to a close, Miller says she has appreciated the moments that guided her towards the people she calls her strategy family.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.