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Marketing ROTC Strategy 2023 2019
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Joseph Edmund, a member of the BYU Air Force ROTC, has worked hard over the past 10 years to make his dream of becoming a US fighter pilot a reality.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
From active-duty commission to serving as a member of the Army Reserves, Jared Sturgell is earning his MBA at BYU Marriott while assisting BYU’s Army ROTC.
Far from her family and home back in Maryland, Alayna Grossnickle found comfort and camaraderie in the BYU Army ROTC.
Travis Bailey is the new department chair for military science and head of BYU’s Army ROTC program effective July 17, 2023.
At the 2023 Sandhurst Military Skills Competition, the BYU Army ROTC team overcame multiple injuries to showcase distinguished leadership and teamwork in spite of an uncertain outcome.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
'The challenge for leaders is to learn how to be more like Mr. Spock'
Teaching ROTC cadets is a new experience for BYU Nathan Schell. However, Schell's nearly 20 years of US Army service, prepared him to tackle this opportunity.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Cadets and faculty in BYU's Air Force ROTC and Army ROTC programs commemorated Veterans Day last month with activities that focused on both honoring the 212 fallen soldiers on the Memorial Wall in BYU's Wilkinson Student Center.
Eleven cadets on the joint BYU and Utah Valley University Service First Battalion Ranger Challenge Team won the 5th ROTC Brigade Ranger Challenge at Camp Gruber Oklahoma, 3 November 2019.

For Colonel Frederick Thaden, his selection as the department chair of BYU Marriott's Department of Aerospace Studies, also known as BYU Air Force ROTC Detachment 855, is a dream come true.
The past, present, and future don't often collide, but they certainly did during the BYU Air Force ROTC's senior capstone event: a six-day staff ride to Washington, DC, Gettysburg, Pennsylvania, and other historic sites.