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Finance Marketing Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
The department chair and a professor of finance at BYU Marriott, Taylor Nadauld thanks his 25-year-old self for choosing to leave a lucrative position on Wall Street to earn a PhD.
After graduating from the finance program at the BYU Marriott School of Business in 2007, Brandon Egan continues to seek God’s hand as he navigates changes in his career.
In a newly created section of Finance 490R: Topics in Finance, Todd Mitton shares the basics and the beauties of the emerging and revolutionary field of decentralized finance.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Twenty years ago, Ian Wright learned the value of a good mentor. Now, as the finance program director and an assistant professor, he strives to encourage students to be the best in everything they do.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

The Department of Finance at the BYU Marriott School of Business reconnects with alumni at the fall 2023 alumni BBQ.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Finance student and Brigham Young University track runner Kate Thomas found how to change course when life put unexpected hurdles in her way.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Taking over the bookkeeping for her family’s Idaho dairy farm taught fourteen-year-old Jenn Larson about unpredictable farming revenues, ignited her lifelong passion for finance, and inspired her to become a role model.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.