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MBA Marketing Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
The department chair and a professor of finance at BYU Marriott, Taylor Nadauld thanks his 25-year-old self for choosing to leave a lucrative position on Wall Street to earn a PhD.
As a graduate of the MBA program at the BYU Marriott School of Business, Christian Da Silva knows that education opens the door of opportunity. With the help of loving friends and family and a Cardon International Sponsorship from the Whitmore Global Business Center, Da Silva discovered ways to continue his education and shape a better future.
After growing up all over the world and working in several different career fields, MBA student Ben Nzojibwami has found his place at the BYU Marriott School of Business as the MBA class president.
EMBA graduate Tema Hunkin Laussen had a lot to smile about in 2023. Her company, closed $20 million in residential real estate sales last year. But as much as she loved closing each deal, Laussen’s real highlight of 2023 was opening doors for students through her family’s charitable foundation.
After being surprised by a question in class that told him he might be in the wrong place, Norm Sherwood Traded law school for the MOB program which ended up creating the perfect path for him.
Sixteen interfaith teams of MBA students from across the country gathered in February to participate in the second annual Faith and Belief at Work Case Competition at the BYU Marriott School of Business.
At the BYU Marriott School of Business, associate professor Taeya Howell prepares MBA students to be Christlike leaders when they enter the workforce.
Love of learning has propelled Brenna Porter to transition from elementary education to the MBA program.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Awarded a BYU Homecoming 2023 Alumni Achievement Award, MBA alum Christopher Clason explained how inspired leaders create value in their professional and personal lives.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
From active-duty commission to serving as a member of the Army Reserves, Jared Sturgell is earning his MBA at BYU Marriott while assisting BYU’s Army ROTC.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Five students within the MBA program at the BYU Marriott School of Business received the 2023 Williams Innovative Leadership Award.