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Information Systems Marketing 2016
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
James Gaskin’s office décor goes way beyond the family photos and desk plants. A homemade jetpack built by his daughters hangs above his desk, and below his window sits a growing model village complete with green hills, an electric train, and a miniature Hogwarts castle.
Christmas festivities are in full swing, and many people—including information system students—are joining in on the holiday cheer in a big way to help children at Primary Children’s Hospital.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
BYU information systems students are learning how to predict the future through the IS program’s newest capstone class.
Last May, senior Zac Quist and masters students Cody Pettit and James Dayhuff were three Marriott School information systems students excited to begin their internships together at oil and gas giant ExxonMobil. Four months later, not one, not two, but all three students landed full-time offers at the company’s Houston offices.ExxonMobil’s hiring target has been extremely competitive the last few years due to low gas prices, but the company was impressed by the Marriott School students enough to want them all back after graduating.
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
As hand-cut steaks sizzle on the grill, Trevor Mecham is up to his elbows in a pile of sweet potato fries. In the oven a sheet of enormous cinnamon rolls–each roughly the size of a dinner plate–awaits a schmear of sugary-sweet frosting.
Marriott School programs are notorious for having limited enrollment and low acceptance rates. Every summer, hopeful Marriott School applicants anxiously await the news of whether they’ve been accepted into their prospective majors.
Software developers listen up: if you want people to pay attention to your security warnings on their computers or mobile devices, you need to make them pop up at better times.
The Association of Information Systems research rankings have been released and the Marriott School's information systems department has a view from the top.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
Tech smarts and a pair of grants from Google and the National Science Foundation are helping BYU professors at the university’s Neurosecurity Lab lift the lid on computer users’ riskiest behaviors. And with a multimillion-dollar brain scanner at their fingertips, the six researchers are turning heads. -->
A small team of Marriott School information systems students came up with big rewards at recent competitions hosted by the Association of Information Technology Professionals.
Information systems students excelled yet again at the Association for Information Systems Student Chapter Leadership Conference.
New doctor's orders: No earbuds, no music, and no watching TV while eating.
The Marriott School's Tom Foster has been appointed the new editor of the Quality Management Journal.
You’re on the web, responding to an email or watching a YouTube video, when a message pops up on your browser. Do you read it, or do you close the window and get back to what you were doing?
Three BYU students are beefing up the face of agriculture with a new venture that could go from MISM capstone course to cash cow.