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Information Systems Marketing Strategy
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Drawing from her own educational experience, assistant teaching professor Katy Reese guides students in developing the confidence needed to confront and conquer complex IS concepts.
As he moved eight times to different states and around the world, MISM student Ethan Ritchie gained an appreciation for people of different backgrounds and beliefs. It is with this openness and desire to learn that Ritchie approaches his life and his studies at BYU Marriott.
From his childhood in Côte d’Ivoire to his Church mission in Ghana and a year-long stint in China, Stéphane Akoki had seen a lot before he even started college. Yet he discovered that coming to BYU Marriott widened his world—and his impact.
Junior Hailey Bronson works hard to be a champion in all aspects of her life. From being a high school soccer star to an information systems student, Bronson relies on her passions to find success in life.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Information systems professors at BYU have created a technology using JavaScript that can detect online identity fraud simply by measuring interaction behaviors like keystroke speed.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Associate professor of information systems, Ryan Schuetzler is evidence that big decisions can be simplified with a focus on lifelong learning.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Since graduating with a bachelor’s degree in information systems from BYU Marriott, John Koelliker has relied on authentic relationships in his life to help start his own company.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
The Department of Information Systems coordinated with departments across campus in hosting cybersecurity camps to foster interest in technology and teach safe computer usage to youth and educators.
Information systems student Mason Perry has seen how unexpected opportunities can lead to life changing moments.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
BYU Marriott School of Business dean Brigitte C. Madrian announced Tom Meservy as the next chair of the Department of Information Systems.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take