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Faculty Research Feature MBA Marketing
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
In the final round, it seemed one of the judges had found a vulnerability in the investment plan that BYU Marriott’s graduate team presented for the 2017 regional Venture Capital Investment Competition. But with more clarification that surprised the judges, the team knocked it out of the park.
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
New doctor's orders: No earbuds, no music, and no watching TV while eating.
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
Study Measures Impact of Cronyism in Malaysia
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
Not long after putting their pencils down on the last bubble sheet, many Marriott School students say good-bye to their final exams and to Y Mountain, leaving Provo in pursuit of internships and experience. 
In 1961 a gallon of gas cost thirty cents, JFK was president, and Barbie was first introduced to Ken. And in the basement of the Jesse Knight Building something groundbreaking was happening: the BYU MBA was born.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
Give Gary Williams ten minutes to explain Cougar Capital and you’ll be sold. Give him an hour and you’ll not only want to invest but you’ll wonder why more universities aren’t doing the same thing with their business programs. And if you give him two years as an MBA student at the Marriott School you’ll develop such a diverse portfolio of knowledge and skills in venture capital and private equity you might just make a career of it.
The National Communication Association honored a Brigham Young University business communications professor with a five-year Best Paper award at the association’s 88th annual convention in New Orleans.