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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Experiences

Global Supply Chain Competitions Give Students Professional Experience

March 06, 2015
Last month BYU global supply chain management students got a week off of class but it was no vacation.
2 Min Read
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Faculty Research

Dynamic Road Signs Drawing Attention

February 23, 2015
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
2 Min Read
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School News

Entrepreneurship Programs Ranked in Top 10 for Fifth Straight Year

September 17, 2014
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
2 Min Read
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Faculty Research

How Do You Know When a Problem is Worth Solving?

September 09, 2014
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
2 Min Read
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Employee Experiences

Marketing Professor Bruce Money Speaks at BYU Devotional July 22

July 21, 2014
Bruce Money will speak on 'The Lord’s “Country and Kingdom” – Your Passport.' at 11:05 a.m. in the de Jong Concert Hall.
1 Min Read
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Student Spotlight

IN THE ATRIUM WITH NICOL PEDRAZA

June 24, 2014
With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
2 Min Read
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Alumni Spotlight

Fund-Raising Facial Hair

June 12, 2014
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
2 Min Read
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Faculty Research

Minority Entrepreneurs Face Discrimination When Seeking Loans

June 10, 2014
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
3 Min Read
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Alumni Spotlight

JOINT VENTURE: JUDITH & DOUGLAS MAUGHAN

June 03, 2014
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
1 Min Read
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Student Experiences

Business Study Abroad Programs Highlighted in Kick-off Events

January 21, 2014
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.
2 Min Read
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Faculty Research

How Instagram Can Ruin Your Dinner

October 08, 2013
Warning Instagrammers: Marriott School research suggests you might want to stop taking so many pictures of your food.
2 Min Read
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Faculty Research

Wearing High Heels Can Change the Way You Shop

September 06, 2013
A study by Marriott School professors found that tottering consumers were more likely to select budget-friendly items.
2 Min Read
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Alumni Spotlight

Full Speed Ahead

June 01, 2013
The red Porsche featured clean lines and 390 horsepower, but for fifteen-year-old Eric Watson, it might as well have been the family station wagon. This was the first time the high schooler had slid into the driver’s seat.
9 Min Read
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Alumni Spotlight

Marketing Grad’s Life on the Go

February 01, 2013
Natalie Cann is used to good things coming in pairs. After taking time off when her twins were born, the 1998 marketing graduate was approached by two different clients with consulting projectsan opportunity too good to pass up.
1 Min Read
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Student Experiences

Students Develop Applicable Life Skills in Competition

January 15, 2013
Students learned proper sales techniques and valuable lessons in preparation for sales competition.
2 Min Read
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Student Experiences

Understanding Consumers' Minds

October 01, 2012
After standing on one foot while trying to decide which printer to buy, students hobble out of 340 TNRB with some extra credit but without the slightest clue what their answers will be used for.
2 Min Read
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Student Experiences

Bateman Awards Honor Students, Professor and Organization

April 30, 2012
BYU's Marriott School announced the 2012 Bateman Awards—the only school-wide awards selected entirely by students.
4 Min Read
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Faculty Research

Budgeting Backfires – Shoppers Unconsciously Spend More When Trying to Limit Costs

April 04, 2012
Setting a price limit when shopping often backfires, says new research from BYU and Emory marketing professors.
4 Min Read
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