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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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School News

Winners of First Walmart Business Case Competition Announced

October 31, 2011
The details made the difference at the inaugural Walmart Business Case Competition held at BYU.
2 Min Read
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School News

Career Initiative Boosts Job Placement

October 28, 2011
This year hundreds more Marriott School graduates were hired, resulting from an intensified focus on placement.
3 Min Read
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Faculty Research

BYU Biz Profs’ Harvard Biz Review Article: How to Beat Free

June 07, 2011
What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free?
3 Min Read
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School News

Marketing Professor Receives 2011 Outstanding Faculty Award

March 29, 2011
The Marriott School honored Michael Swenson as its 2011 Outstanding Faculty. Fourteen others were also recognized.
4 Min Read
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School News

Marriott School Wins Awards for Communications Excellence

March 21, 2011
Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage.
1 Min Read
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Student Experiences

Fast-Paced Learning Drives Students

February 01, 2011
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace. 
2 Min Read
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School News

BYU’s Business Startup Factory

December 27, 2010
BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.
2 Min Read
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Student Experiences

BYU Students Network with Executives on Wall Street

December 20, 2010
While students are usually pitching themselves to companies, this time the tables were turned.
2 Min Read
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Student Experiences

Student Entrepreneurs Rewarded for Startups

October 05, 2010
Most students usually work a side job, but not many spend their free time running a million-dollar company.
3 Min Read
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School News

BYU Ranks 4th in Nation for Entrepreneurship

September 21, 2010
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
3 Min Read
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Student Experiences

Marketing 2.0

February 01, 2010
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
2 Min Read
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Student Experiences

Sales Management Students Trained to Sell with Integrity

January 15, 2010
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
3 Min Read
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School News

BYU Supply Chain Program Ranked in Top 20

November 06, 2009
The program was ranked 14th by academics and 19th by practitioners on a highly visible list in the Supply Chain Management Review.
2 Min Read
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Faculty Research

Cleanliness IS next to godliness: new research shows clean smells unconsciously promote moral behavior

October 26, 2009
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
3 Min Read
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Student Experiences

Marriott School Students Ramp up Experience to Compete

September 11, 2009
It's a dog-eat-dog world out there. Marriott School students are equipping themselves with the skills by interning for some of the biggest names in business.
5 Min Read
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Employee Spotlight

BYU Marketing Professor Shares Logo Advice in The Wall Street Journal

July 16, 2009
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
1 Min Read
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School News

Money New Chair of Business Management

July 02, 2009
Dean Gary C. Cornia announced the appointment of Bruce Money as chair of the Department of Business Management.
1 Min Read
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Student Experiences

Marriott School Students Select 2009 Bateman Award Winners

April 14, 2009
Students and a faculty member were honored with 2009 Bateman Awards, the only school-wide awards selected entirely by students.
2 Min Read
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