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In 1961 a gallon of gas cost thirty cents, JFK was president, and Barbie was first introduced to Ken. And in the basement of the Jesse Knight Building something groundbreaking was happening: the BYU MBA was born.
Sumptuous. Decadent. Delightful. Few words could more adequately describe a box of Lula’s Chocolates. Neatly perched inside each mahogany-colored package await aromatic round crèmes, salted caramels, square truffles, and nuts cloaked with melt-in-your-mouth cocoa.
At some point today you will type a phrase into Google’s search engine. A few seconds later, you’ll start scrolling through results. Chances are you’re going to click on one of the top links. And just like you, millions of people across the globe will be doing the same thing, entering other search terms into Google, Bing, or Yahoo! and clicking on whatever comes up first.
Marriott School students and NAC members discuss an ethical dilemma as part of the school’s second annual Business Ethics Case, held in conjunction with the NAC Fall Conference.
What is your calling in life? I have asked that question to hundreds of students. Usually, it creates a lot of anxiety. Worrying about what to do with your life can feel like a personal crisis that doesn’t go away.
With laptops charged, whiteboards cleared, and markers ready, it’s now up to the Executive MBA students’ careful positioning and strategic thinking to navigate the intricacies of a simulated marketplace.
How to Turn Customers Into Converts