Marketing Program Advisory Board

Scott Baldwin

Scott Baldwin

Membership Information:

Member Since: 2016

Contact Information:

Linkedin Profile: https://www.linkedin.com/in/scottleader/

Employment:

Job Title: Business Unit Director - Cereal
Company: General Mills

Expertise:

  • P&L Growth
  • Brand and Business Strategy
  • Portfolio Management
  • New Product Development
  • Omni-channel Communications Development
  • Global Marketing
  • Business Turnarounds
  • Organizational Design and Effectiveness
  • Culture-Building
  • Coaching and Mentoring

Biography:

Scott Baldwin has spent the last 20+ years building some of the most beloved travel and food brands while driving revenue, profit and market share growth. He thrives on solving consumer problems, finding new growth ideas for distinctive brands, and building high-performance teams with a learning mindset. His roles have included global, regional (Asia, Middle East, Africa) and local (U.S.) scope on businesses from $100M to $1B+. Scott's marketing leadership experience has included oversight for brand managers, internal creative agency, market research / customer experience, and strategic partnerships.