Marketing Program Advisory Board

David Wilson

Membership Information:

Member Since: 2023

Employment:

Job Title: Head of Marketing
Company: Fingerhut

Expertise:

• Advertising and Promotion Management (including campaigns, events, activations, PR)
• Brand strategy
• Business and Marketing Strategy (including P&L management)
• Ecommerce and Direct Response marketing
• Innovation (e.g. new products)
• Marketing analytics
• Market research / Consumer insights
• Media and Digital Marketing (e.g. paid media, email, social, search)

Biography:

David is the VP of Marketing at Fingerhut which is a long standing FinTech. Fingerhut provides opportunities for underserved customers to establish, build, or rebuild credit. As head of marketing, David oversees teams responsible for brand strategy, creative, advertising, promotions, new customer acquisition, existing customer loyalty, data analytics and operations, and manages the P&L. His formula for success is simple. People matter. Data is power. Creativity is crucial. David enjoys merging those three elements into one successful and fun team environment that accelerates growth. Prior to joining Fingerhut, David worked in similar roles across numerous industries including consumer packaged goods, medical devices, and financial services after starting his career in market research. He holds a MBA from University of Virginia Darden School of Business and a BS in Psychology from Brigham Young University. He’s married with three kids, the oldest of whom is currently attending his Alma Mater of BYU.