Marketing Program Advisory Board

Mandy Crane

Mandy Crane

Membership Information:

Member Since: 2023


Job Title: Sr Manager, Product Marketing
Company: Vivint


  • Advertising and Promotion Management (including campaigns, events, activations, PR);
  • B2B
  • Brand strategy
  • Business and Marketing Strategy (including P&L management)
  • Innovation (e.g. new products)
  • Marketing analytics
  • Market research / Consumer insights
  • Media and Digital Marketing (e.g. paid media, email, social, search)


Mandy is a Sr. Manager at Vivint, leading out on building Vivint’s first Product Marketing organization. She’s responsible for building out their approach to product lifecycle management and GTM strategies for new product development. Before Vivint she worked in Product Marketing at Lucid Software where she worked closely with Product Management on developing and bringing new software solutions to market. Before that she worked in Brand Management at Proctor & Gamble on Tide, Bounce, Downy and Oral-B. Mandy holds a bachelor's degree in Organic Chemistry from Northwestern University and an MBA from BYU. Her professional background includes roles in: process chemistry, quality engineering, production supervision, supply chain, brand management and product marketing. These roles have taken her to Abbott Laboratories, Stryker, 3M, Proctor & Gamble, Lucid Software and Vivint. Her path has given her a broad view of how different industries operate and a unique sense of empathy for the problems her customers and users face. Amanda is energized by product innovation, consumer psychology, and connecting with consumers through brand development. Outside of work you can find her playing sports with her husband and 4 kids, hiking and exploring National Parks, trying out new recipes on their Traeger or hanging out on the North Shore of Hawaii, where she grew up.