Marketing Program Advisory Board

Gerardo Amado

Gerardo Amado

Membership Information:

Member Since: 2020

Contact Information:

Linkedin Profile:


Job Title: Head of B2B Marketing, Renewables & Energy Solutions
Company: Shell


  • Marketing strategy and execution
  • Coaching for performance
  • Sales & operations
  • Value chain optimization


My marketing career started in 2003, when I took the role of Regional Fuels Marketing Mgr. for Shell in North Latin America. Since then, I have held various regional and global marketing leadership roles in three different industries: mobility, lubricants, and energy solutions. Along my journey, I have developed valuable skills in Consumer and B2B marketing, strategy development & execution, brand building, insights generation & CVP development, channel management, and value chain optimization. I have a passion for building high-performance teams and for talent identification and development.
I graduated with a bachelors’ degree in Accounting & Information Systems from Brigham Young University (1995 – Provo, UT), and I got my Executive MBA at Rice University (2016 – Houston, TX).
My wife Ingrid and I have been married since 1996, we live in Houston, TX, and we are the proud parents of Sofia and Stefania, both now BYU Alumni.