Marketing Program Advisory Board
Membership Information:Member Since: 2016
Contact Information:Linkedin Profile: https://www.linkedin.com/in/scottleader/
Employment:Job Title: Vice President, Brand Marketing
Company: Vail Resorts
Scott leads a brand marketing organization comprising resort marketing (brand team), creative services (internal creative agency), strategic alliances and guest insights (market research and customer experience) at Vail Resorts, the premier mountain resort company in the world and owner of 41 resorts in the U.S., Canada, Australia and Switzerland.
Prior to Vail Resorts, Scott spent 18 years with General Mills in general management and brand leadership, marketing Nature Valley, Cheerios, Lucky Charms, Cinnamon Toast Crunch, Betty Crocker desserts, Yoplait yogurt, and Häagen-Dazs ice cream. He also led marketing for the Asia, Middle East, Africa region of the General Mills - Nestle joint-venture, Cereal Partners, living in Dubai and Manila.
Scott received a BA in English from BYU in 1999 and an MBA from the Harvard Business School in 2003. He and his wife Carey (BYU '97) have 4 kids and live in Colorado.