Skip to main content

Browse All Stories

24 results found
Marketing 2023 2022
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.