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Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
The program was ranked 14th by academics and 19th by practitioners on a highly visible list in the Supply Chain Management Review.
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a BYU-led study.
It's a dog-eat-dog world out there. Marriott School students are equipping themselves with the skills by interning for some of the biggest names in business.
The Wall Street Journal tapped Marriott School Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos.
Dean Gary C. Cornia announced the appointment of Bruce Money as chair of the Department of Business Management.
Students and a faculty member were honored with 2009 Bateman Awards, the only school-wide awards selected entirely by students.
A team of BYU marketing students placed third at the Wake Forest Undergraduate Case Challenge.
Four Marriott School students are interning at the U. S. Treasury in a time of economic turmoil of historic proportions.
BYU's board of trustees recently approved the creation of the finance department in the Marriott School.
Klymit and SchoolTipline won honors and cash awards at Global Moot Corp—the Super Bowl of business plan competitions.
The annual awards, selected entirely by students, honored two students and a professor for their exemplary service.
The Marriott School’s chapter of the Collegiate Entrepreneurs’ Organization received high honors at the organization’s recent national conference, with three first-place chapter awards. The organization also honored a BYU student and an alumnus with individual awards.