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The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Clad in an array of costumes—goblins, knights, and even the pope—participants at the 2016 conference of the College of Extraordinary Experiences gathered at the Czocha Castle in Poland to interact with interdisciplinary leaders and learn how to design better experiences.
Alyssa Flake no longer sings a cappella with BYU's renowned female musical group, but her TR internship at a female treatment center was nothing short of noteworthy.
Miranda Dennett breathed fresh air into the corporate entertainment world of Las Vegas via her undergraduate internship last summer.
Experiences shape our lives. ExDM students are learning how to shape our experiences.
Their internship at Steps Recovery sent them cycling, climbing, and crafting but for this pair of TR alumni, summer activities were far more than just play.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.
Recreation management professor Brad Harris doesn’t want to be one of those people who go through the motions every day. He’s never been the kind of person to just daydream about making a difference—he actually does something about it. This mentality has inspired Harris to work in nonprofits throughout his life.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Time was running out as a team of BYU recreation management students rushed to diffuse a bomb in the office of a Russian spy. Though the stakes felt high, the students were in no danger; this was just an intense escape room game.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Heather Del Nero and Abbey Pugmire sat with twenty kiwi teens on a bus in New Zealand, on their way to a camp for at-risk youth. Searching for a way to break the ice, the two BYU students drew on lessons they’d learned in recreation management classes and turned to music games.
Elizabeth Smith loves her job as an executive assistant for Larry H. Miller Sports & Entertainment (LHMSE).
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?