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Experience Design Marketing 2023 2018
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
New experience design and therapeutic recreation students cultivated new relationships with professors and peers during an outdoor adventure.
BYU Marriott alum Alena J. Turner quite literally bends over backward to help others. The 2013 therapeutic recreation graduate has influenced many children—including her own—during her successful career as a gymnastics coach.
A BYU Marriott alum combines work and play as she teaches patients how to recover from addiction through mountain biking, canoeing, and rock climbing.
Fencing, paragliding, and rowing gondolas are a few of the once-in-a-lifetime experiences that students had on the Experience Design and Management Study Abroad.
Whether it's adaptive sailing, golfing, or cycling, therapeutic rec student Meagan Berry helps others master the activity and gain confidence along the way.
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
Imagine if you could virtually walk onto any campus and get a feel for what it's like to be a student at each university. Wouldn't it be easier to choose where to earn your degree?