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Experience Design Marketing 2023 2022
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
As a student at BYU Marriott in the then-fledgling ExDM program, Breck Laing developed transferable business skills to broaden his career opportunities.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
April Teames Gantz, a senior in the user experience (UX) design program at BYU, finds joy through working with teams in the BYU Marriott's Rollins Center.
At new student orientation, BYU Marriott's newest marketing students experienced the tight-knit culture of their program by embarking on their first "family" rafting trip.
Alexa Fox is using the BYU Marriott experience design and management program's blend of creativity and business skills to prepare for a career in consulting.
Rebecca McCarron Greenhalgh is no stranger to smart wordsmithing, so it was unusual when she was suddenly speechless during an important Zoom meeting.
At BYU Marriott, seniors are not the only ones looking for a final project. After teaching for 23 years, Brian Hill searched for a capstone to his ExDM career.
For a team of BYU Marriott marketing students, doing good in the community was more important than taking home the $20,000 first-place prize.