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Experience Design Strategy 2019
Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
By the time college starts, most students have gotten rid of their childhood toys. But for BYU Marriott's Experience Design and Management (EXDM) program, professors encourage students to play with toys.

While working as a white-water rafting guide in central Idaho during high school, Mat Duerden got his first taste of how experience design can impact lives.
In only four short years, Cougar Strategy Group has already begun opening doors for BYU Marriott MBA graduates and students.
BYU Marriott ExDM professor Brian Hill, along with three other BYU professors, recently led a group of fourteen students on a six-week expedition exploring Utah's natural wonders.
At first glance, musical theater, business strategy, and chemistry don't seem to have much in common, but BYU Marriott senior strategy student Connor Workman thinks the three pursuits are more similar than you might think.
Kickboxing, kayaking, and rock climbing are challenging activities, and for those with physical or mental disabilities, they can seem nearly impossible but the No Barriers Summit attendees would tell you otherwise.
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.
ExDM student Lindsey Sampson river rafted in Thailand, visited the great mountains of Nepal, and climbed the Great Wall of China all for school credit.
A new study by BYU Marriott professors shows barely making a top 100 corporate ranking list may actually be worse for your company's financial future than being left off altogether.
Emily Codling accomplishes what she sets her mind to. The secret to living your dreams, she says, is asking for the opportunity to do so.
Climbing the tallest mountains in the world, learning to fly, and doing research in Uganda are incredible feats on their own and BYU Marriott professor Stacy Taniguchi has done them all.
Pointillism can give insightful perspective on a student's academic journey. BYU Marriott ExDM students learned how at the department's first-ever Senior Peak Experience.
As BYU Marriott's own Napoleon Dynamite, assistant professor Mark Hansen credits his involvement with the Future Farmers of America as one step that led him to where he is today.
What role does emotion play in a transformative experience? That's what BYU Marriott experience design management student researchers will present on in Melbourne, Australia.
Following her grandpa and father, Itza Miller came to BYU bright-eyed and cougar-tailed. As her BYU experience recently came to a close, Miller says she has appreciated the moments that guided her towards the people she calls her strategy family.
The ExDM program fit Stringham's ideal major because she received the business core she needed while her major classes were focused on creative areas.
Two women from BYU Marriott's therapeutic recreation major have teamed up to help adolescent girls strengthen themselves and themselves and their families.
A team of nine therapeutic recreation students helped conduct research on the travel experiences of individuals with disabilities.
Getting published in the Harvard Business Review is difficult, but BYU Marriott School of Business strategy professor Jeff Dyer seems to have successfully faced the challenge.