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Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.
The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.
Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.
For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.