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Marketing 2010–2014 1998–1999
Most students usually work a side job, but not many spend their free time running a million-dollar company.
Entrepreneur magazine and The Princeton Review place BYU No. 4 at both the undergraduate and graduate levels.
This class doesn’t have a textbook. In fact, some of the required reading comes from Wikipedia, a taboo for just about any other class on campus. But the syllabus states it bluntly: “Text: none; it would be outdated anyway.”
Everyone knows about the deceptive salesperson stereotype. But a new curriculum shows students sales and integrity aren't mutually exclusive.
The Institute of Marketing at Brigham Young University's Marriott School awarded 17 students with cash scholarships amounting to $18,000 at a special luncheon Friday. These students were recognized for their scholarship and contribution to the marketing industry.