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Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.