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Marketing ROTC 2019
Every semester approximately forty BYU Marriott cadets elect to join the newly organized honor guard and use what extra time they have to set a high standard for other students and compete around the country.
Trevor Findlay has always had his sights on the skies. Several of his family members worked for Boeing, so he grew up learning about planes and helicopters. As a young boy, he set a goal to one day be in the cockpit of a Boeing AH-64 Apache helicopter. Now as a helicopter pilot for the US Army, he is living out his lifelong dream.
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
When she first entered the Army ROTC program at BYU Marriott, Anna Hodge could only do seven push-ups. By holding herself to high expectations and unwavering dedication, Hodge became a highly skilled and valuable cadet who could do seventy push-ups.
The Brigham Young University Army ROTC honored Major Brent Taylor's life and legacy by adding his name to the Wilkinson Student Center Reflection Room's Memorial Wall.
BYU Marriott AFROTC cadet Jason Draper has been determined to attend selection week of intense, nonstop training necessary to become a combat rescue officer since his first day in the ROTC program.
Standing on Utah Beach, each senior cadet told the story of a soldier or civilian involved in the Allied invasion of Normandy during World War II. Cadets told these stories in the first person while looking at the battlefield on which Americans fought.
Juniors from the BYU Marriott ROTC program who are now attending Advanced Camp, a thirty-one-day training event held at Fort Knox, Kentucky, were given a practice during field training conducted in St. George, Utah.
Air Force Detachment 855's annual military parade was held this spring as one hundred sixty cadets drilled across the Richards Building fields.
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
This past summer, cadets from BYU and UVU in Air Force ROTC Detachment 855 gave the city of Orem a little taste of what flying an F-16 military jet is like.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
The past, present, and future don't often collide, but they certainly did during the BYU Air Force ROTC's senior capstone event: a six-day staff ride to Washington, DC, Gettysburg, Pennsylvania, and other historic sites.

Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
For Colonel Frederick Thaden, his selection as the department chair of BYU Marriott's Department of Aerospace Studies, also known as BYU Air Force ROTC Detachment 855, is a dream come true.
Eleven cadets on the joint BYU and Utah Valley University Service First Battalion Ranger Challenge Team won the 5th ROTC Brigade Ranger Challenge at Camp Gruber Oklahoma, 3 November 2019.

Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.