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Experience Design Marketing ROTC
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
Air Force ROTC cadet Easton Allsop’s journey to become a pilot began in Bodney, England—the place where his great-grandfather trained to be a pilot and where Allsop first foresaw his own future.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Lieutenant Colonel Travis Bailey planned to make his assignment in Kansas City his last. With a leap of faith to request a new position, Bailey was transferred to BYU, where he is now the chair of the Department of Military Science and head of BYU’s Army ROTC.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
During summer training for Army ROTC cadets, BYU student Aidan Fryan received the Patton Award, which distinguishes a single cadet out of roughly 600 who demonstrated confidence, boldness, dash, and daring during a time of crisis.
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
At the yearly BYU ROTC presidential review, Brig. Gen. Derek O’Malley was presented with the 2023 Patriot Award for his dedication to the values of duty, honor, country, God, and family.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Joseph Edmund, a member of the BYU Air Force ROTC, has worked hard over the past 10 years to make his dream of becoming a US fighter pilot a reality.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
From active-duty commission to serving as a member of the Army Reserves, Jared Sturgell is earning his MBA at BYU Marriott while assisting BYU’s Army ROTC.
Far from her family and home back in Maryland, Alayna Grossnickle found comfort and camaraderie in the BYU Army ROTC.
Travis Bailey is the new department chair for military science and head of BYU’s Army ROTC program effective July 17, 2023.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
At the 2023 Sandhurst Military Skills Competition, the BYU Army ROTC team overcame multiple injuries to showcase distinguished leadership and teamwork in spite of an uncertain outcome.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.