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Marketing ROTC
Air Force ROTC cadet Easton Allsop’s journey to become a pilot began in Bodney, England—the place where his great-grandfather trained to be a pilot and where Allsop first foresaw his own future.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Lieutenant Colonel Travis Bailey planned to make his assignment in Kansas City his last. With a leap of faith to request a new position, Bailey was transferred to BYU, where he is now the chair of the Department of Military Science and head of BYU’s Army ROTC.
During summer training for Army ROTC cadets, BYU student Aidan Fryan received the Patton Award, which distinguishes a single cadet out of roughly 600 who demonstrated confidence, boldness, dash, and daring during a time of crisis.
At the yearly BYU ROTC presidential review, Brig. Gen. Derek O’Malley was presented with the 2023 Patriot Award for his dedication to the values of duty, honor, country, God, and family.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
Joseph Edmund, a member of the BYU Air Force ROTC, has worked hard over the past 10 years to make his dream of becoming a US fighter pilot a reality.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
From active-duty commission to serving as a member of the Army Reserves, Jared Sturgell is earning his MBA at BYU Marriott while assisting BYU’s Army ROTC.
Far from her family and home back in Maryland, Alayna Grossnickle found comfort and camaraderie in the BYU Army ROTC.
Travis Bailey is the new department chair for military science and head of BYU’s Army ROTC program effective July 17, 2023.
At the 2023 Sandhurst Military Skills Competition, the BYU Army ROTC team overcame multiple injuries to showcase distinguished leadership and teamwork in spite of an uncertain outcome.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
Teaching ROTC cadets is a new experience for BYU Nathan Schell. However, Schell's nearly 20 years of US Army service, prepared him to tackle this opportunity.
For Veterans Day this year, BYU's Army and Air Force ROTC programs remembered those who paid the ultimate sacrifice through military service and honored finance professor Jim Brau.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Fort Jackson, South Carolina, is a special place for Sadie Hampton. She first served on the base as a missionary and later returned as a soldier to complete basic training.
After completing his undergraduate degree in environmental science from BYU, Trenton Blair jetted from soil labs to B-52 cockpits and joined the US Air Force.
A life-changing conversation with a U.S. Army recruiter led Jack Sturgeon to join the military. Now, he does the same as an army recruiter at BYU.