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Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
BYU Marriott’s Management Communication 320 course helps shape students into powerful presenters and storytellers, which impacts their trajectories.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
For Ashley Whitesides, pursuing her passions has led her in unexpected directions. As she graduates from BYU Marriott, she’s carving out a unique route for herself.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Call it a cruel but fortunate twist of fate: Dan Handy’s companies tend to undergo extreme growth when it comes time for him to hit the books. As an undergrad and a grad student at the Marriott School, the current CEO of Bluehost.com guided two internet start-ups to success, sometimes smashing against current trends with a Ping-Pong paddle.
Fifty-six years and 1.3 million birthday parties may seem impossible, but it sums up John Huish’s career. He’s had a hand in facilitating cake-and-candle celebrations across five states and has provided jobs for more than one hundred thousand people.
Curtis Bedont thought he knew what it meant to be in the military. Though he spent his formative years on bases in foreign outposts, his fighter-pilot father never faced deployment.
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
Bruce Money will speak on 'The Lord’s “Country and Kingdom” – Your Passport.' at 11:05 a.m. in the de Jong Concert Hall.
With more than three thousand students, the Marriott School of Management brings together some of BYU’s best and brightest from across the globe. I recently caught up with one of these stellar students, Nicol Pedraza, a sophomore marketing major and Portuguese minor from Mexico City. Pedraza talked about finding her path to BYU, her experience at the Marriott School, and her plans for the future.
It only took five seconds for Ryan Judkins’s boss to approve his beard plan. Surprised, Judkins, a sales representative for Callaway Golf and a normally clean-cut guy, asked, “You do realize I might have a beard that’s five, six, or seven inches long at one point?”
A BYU business professor reveals that discrimination is still tainting the American Dream for minorities.
In the winter of 1989, the snow and pine trees of Sundance Resort set the backdrop for Doug and Judith Maughan’s second date. Doug, an MBA student at the time, had asked Judith to accompany him to a Valentine’s dinner and dance sponsored by the Marriott School. “He was handsome, smart, and probably the most polite man I had ever met,” says Judith of her date. Doug was also persistent and outdoorsy—during the summers, he caught salmon in Alaska as a commercial fisherman to help pay for school. After Doug worked his charms that evening in the mountains, dates with Judith became increasingly frequent. Sharing space in the Tanner Building, where she was also a Marriott School student, helped fuel their courtship.
Figuring out the reasons behind the strange things consumers do is Tamara Masters’s passion, one she follows by studying consumer behavior, both in the marketplace and in restaurants. Masters, an assistant professor in the business management department, recently conducted a study that suggests when diners use larger forks, they eat less. Today she shares her thoughts on eating with spatulas, marketing, and consumer goals.
In the area of market research, Cathy Chamberlain is a one-woman political powerhouse. Her influence, as well as the results of her studies, has been spread across the country from Washington, DC, back to the West Coast, and overseas as well. Since graduating from BYU in 1973 with a degree in business education, she’s tallied up more than thirty years of experience in market research and is still going strong.
Professor Peter Madsen has been researching NASA's safety climate ever since the Columbia shuttle broke apart.
Three Marriott undergrads accepted the challenge and won first in the 2013 Capital One Case Competition.
Students at BYU's Marriott School are gearing up for study abroad programs hosted by the Global Management Center.