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A new ExDM class, "ExDM 490R: Current Trends and Opportunities in the Experience Economy” dives into why experiential businesses often find success.
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
After returning home from her mission, ExDM senior Emma Houghton resurrected two pre-mission interests in unexpected ways.
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
ExDM professor Ramon Zabriskie is the 2022 BYU Marriott recipient of the student-nominated Inspiring Learning Award.
A recent study, co-authored by BYU Marriott professor Camilla Hodge, finds that the U.S.'s Every Kid Outdoors program, which gives families with fourth graders free access to national parks, is leading to an increased frequency of hiking with children.
After taking classes for three potential majors at BYU and not finding what he was looking for, Joshua Beacham finally discovered the ExDM program.
BYU Marriott ExDM students Camille Cooper and Kylie Jensen were recently recognized by the Stadium Managers Association.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
BYU Marriott recreation management alumnus Nalu Medeiros embraces opportunities that allow him to positively influence the lives of those around him.
Alumna Jasmine Townsend was able to pursue her passion for teaching and the outdoors through a master's degree in youth and family recreation from BYU.
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
Brooke Bradford, the events and programs coordinator for the School of Accountancy (SOA) at BYU Marriott, helps bring accounting students, faculty, and alumni together.
To help ease the stress of transitioning from college to the workforce, the ExDM department at BYU Marriott added a new professional prep class for its students.
A conversation Ross Storey had with a stranger on his church mission led him to change his career plans. Storey is now an ExDM adjunct professor and works at the MTC.
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
Thirty ExDM students traveled to Europe this summer to climb glaciers, see puffins, and participate in immersive games and performances.
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.