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The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
BYU Marriott undergraduate and graduate entrepreneurship programs have been ranked No. 3 and No. 6, respectively, in The Princeton Review's annual list.
Entrepreneurship student Morgan Glessing and his team have a plan to (literally) open the doors of possibilities at every college campus nationwide.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Three students in BYU’s No. 2-ranked entrepreneurship program aren’t waiting to apply what they’re learning until after graduation; instead, they have a jump start on their business ventures:
Swim with sperm whales in Dominica—check. Visit an underground city in Turkey—check. Canyoneer in Indonesia—check. See the annual lantern festival in Thailand; swim with penguins in the Galapagos; and kayak with dolphins in Australia—check, check, check!
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
A realization prompted four entrepreneurship majors to create Kudoz, an app similar to Pocket Points that incentivizes phone users to keep their phones locked while driving.
To remedy their boredom one summer afternoon in 2009, Jeffrey Handy and his high school buddies decided to get a trailer, fill it with cardboard boxes, and build a giant fort in his friend’s backyard. To their surprise, the fort built from two hundred boxes attracted more than three hundred spectators and earned them the record for world’s largest cardboard fort.
The BYU MBA program maintained its national status in the U.S. News World Report ranking, coming in at No. 34 in the country.
Students from majors all over campus gather early on a Saturday morning for an eight-hour class on innovating and testing ideas. It’s their first and their last lecture of the semester, and once it’s over, they have five days to apply what they learned by creating a startup business plan to present to the professor the following Thursday.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
You know you’re in a class with entrepreneurship professor Michael Hendron when you’re lectured about sailplanes and how they apply to starting and running a business. Hendron would know, since he is highly experienced in both fields.
Giuseppe Vinci could hardly sit still, eyes glued to the TV in his humble home of Milan, Italy. It was the 1996 Olympic opening ceremonies and Muhammad Ali was lighting the torch, sending goosebumps all down Vinci’s neck. Right then Vinci knew he had to be in the Olympics some day.