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MPA Marketing 2023 2017
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Spencer Cox, recently reelected lieutenant governor of Utah, spoke to BYU MPA students and faculty to share his thoughts about what qualities matter most for success in public service.
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
“Making a difference.” “Making the world a better place.” Use these phrases enough and they start sounding stale. But backed by real results, the work of MPA alumni is proving the skills developed within the walls of the Marriott School can make meaningful—and real—change.
Jeffery Thompson stands before a large crowd once again, delivering the words he has prepared. All eyes are on him, but with eighteen years of teaching under his belt, Thompson remains unfazed. As he finishes speaking, the audience rewards him with a roar of applause for his performance. The curtains close, and Thompson can add another playbill bearing his name to his budding collection.
The Romney Institute recently recognized David Williams for his outstanding work in the nonprofit sector.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
As an LDS missionary living in Thailand, BYU MPA student Carly McDonald helped make a change in people’s hearts. Next she’ll be returning to help make a change in Thailand’s government.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
As part of a new series, the Ballard Center is giving students the opportunity to ask alumni questions and career advice. This piece features Jeff Roberts of Self-Reliance Services/PEF.
Kristin Yee landed her dream job, successfully working her artistic talents at Disney. But after 13 years, an impression directed her to a new line of work at a very different organization.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Honored for his outstanding contributions to public administration research, James Perry shared four points for advancing research in the field during his remarks.
Honoree Brett Swigert shared the importance of service before self in his acceptance speech.
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
William Livingston, an MPA student, has been named the 2022 Buckwalter Internship Award recipient by the MPA program in the BYU Marriott School of Business.