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Experience Design MPA Marketing 2017
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Clad in an array of costumes—goblins, knights, and even the pope—participants at the 2016 conference of the College of Extraordinary Experiences gathered at the Czocha Castle in Poland to interact with interdisciplinary leaders and learn how to design better experiences.
Alyssa Flake no longer sings a cappella with BYU's renowned female musical group, but her TR internship at a female treatment center was nothing short of noteworthy.
Miranda Dennett breathed fresh air into the corporate entertainment world of Las Vegas via her undergraduate internship last summer.
Experiences shape our lives. ExDM students are learning how to shape our experiences.
Their internship at Steps Recovery sent them cycling, climbing, and crafting but for this pair of TR alumni, summer activities were far more than just play.
It’s the new adage of the marketing world: the secret to happiness is spending money on experiences, not things. While the desire for the latest gizmo has long fueled a culture of consumption, lasting memories can make a business a winning one.
Recreation management professor Brad Harris doesn’t want to be one of those people who go through the motions every day. He’s never been the kind of person to just daydream about making a difference—he actually does something about it. This mentality has inspired Harris to work in nonprofits throughout his life.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Time was running out as a team of BYU recreation management students rushed to diffuse a bomb in the office of a Russian spy. Though the stakes felt high, the students were in no danger; this was just an intense escape room game.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
Heather Del Nero and Abbey Pugmire sat with twenty kiwi teens on a bus in New Zealand, on their way to a camp for at-risk youth. Searching for a way to break the ice, the two BYU students drew on lessons they’d learned in recreation management classes and turned to music games.
Elizabeth Smith loves her job as an executive assistant for Larry H. Miller Sports & Entertainment (LHMSE).
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Honoree Brett Swigert shared the importance of service before self in his acceptance speech.
Honored for his outstanding contributions to public administration research, James Perry shared four points for advancing research in the field during his remarks.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Kristin Yee landed her dream job, successfully working her artistic talents at Disney. But after 13 years, an impression directed her to a new line of work at a very different organization.
As part of a new series, the Ballard Center is giving students the opportunity to ask alumni questions and career advice. This piece features Jeff Roberts of Self-Reliance Services/PEF.