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Marketing Strategy 2021 2019
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
After realizing his student apartment did not have a recycling program, BYU Marriott strategy alum Ryan Smith went to work to create his gig economy recycling company Recyclops.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Four years ago, BYU Marriott alum Stephen Farnsworth wanted to move technology forward. In order to reach his goals, he took a risk—one that has paid off years later.

With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.
At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.

Even though students cannot be prepared for all future changes, a new analytics class at BYU Marriott helps teach students some of the skills they'll need to make decisions in their future careers.

Inspired by the help and guidance he received from his peers and professors at BYU Marriott, marketing senior Parker Stohlton decided to give back.

Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.

In only four short years, Cougar Strategy Group has already begun opening doors for BYU Marriott MBA graduates and students.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
At first glance, musical theater, business strategy, and chemistry don't seem to have much in common, but BYU Marriott senior strategy student Connor Workman thinks the three pursuits are more similar than you might think.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.