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Marketing Strategy 2023 2020
Much like Tolkien's famed hobbit Bilbo Baggins, James Oldroyd has certainly been there and back again.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
Ben Katzenbach, a senior in the BYU Marriott strategy program, is carving his own path to find a job that will allow him to contribute to people's lives.

For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.

After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.

After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.

BYU Marriott strategy professor Ben Lewis is carrying on his ancestor's legacies at BYU while pioneering his own groundbreaking research

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

BYU Marriott alumna Michelle Carroll's student job at the BYU Marriott advisement center led her to her strategy degree, her future husband, and a career at Bain & Company in Dallas.

For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.

BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Whether he's changing his major or leaving the corporate world behind to travel the world, strategy alum Eli Tucker isn't afraid to make changes to his life plan as he goes.

Whether he's dealing with career changes, family illness, financial struggles, or even "gnarly teeth," BYU Marriott strategy graduate Nathan Winn has been determined to move forward with a smile.

Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.

BYU Marriott assistant professor of strategy Timothy Gubler grew up building things in his family business. Now, he's researching and teaching business strategy.

Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs

BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.

Ashtynne Wade once organized an event where people built chains of glow sticks to raise money for charity. As a BYU Marriott student, she wants to continue adding light to the world.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.