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The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Strategy and economics alum Ryan Harrison talks Netflix and marketing tricks and may throw in a word or two in Dutch.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Strategy professor Ben Lewis was recognized for his research paper discussing rating systems, corporate responsibility, and a paradox between the two.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
BYU Marriott undergraduate and graduate entrepreneurship programs have been ranked No. 3 and No. 6, respectively, in The Princeton Review's annual list.
Entrepreneurship student Morgan Glessing and his team have a plan to (literally) open the doors of possibilities at every college campus nationwide.
As a child growing up in South Africa during apartheid, Curtis LeBaron, associate professor of organizational leadership and strategy, was exposed to the circumstances and attitudes that defined the era.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
Alumni LaDon Linde and Justin Oldroyd have always enjoyed a fast-paced work environment. Prior to their current positions, they both spent time at global strategy consulting firms, and Linde played a key role in a San Francisco-based tech company’s growth from twenty to two-hundred employees. Though their jobs were good, both men felt the need for something more—to use their knowledge and abilities for a work close to their hearts.
Cooper Brown had no aspirations to become a DJ—he just liked to entertain. One Saturday night when he was 16 and nothing else was going on, Brown and his friend threw a backyard dance party. In the following days at school, their classmates praised the party, and a business was born. Eight years later, Brown’s company, One Above Entertainment, has grown to be one of the top DJ businesses in Utah.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Three students in BYU’s No. 2-ranked entrepreneurship program aren’t waiting to apply what they’re learning until after graduation; instead, they have a jump start on their business ventures:
Swim with sperm whales in Dominica—check. Visit an underground city in Turkey—check. Canyoneer in Indonesia—check. See the annual lantern festival in Thailand; swim with penguins in the Galapagos; and kayak with dolphins in Australia—check, check, check!
A realization prompted four entrepreneurship majors to create Kudoz, an app similar to Pocket Points that incentivizes phone users to keep their phones locked while driving.
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
To remedy their boredom one summer afternoon in 2009, Jeffrey Handy and his high school buddies decided to get a trailer, fill it with cardboard boxes, and build a giant fort in his friend’s backyard. To their surprise, the fort built from two hundred boxes attracted more than three hundred spectators and earned them the record for world’s largest cardboard fort.
The BYU MBA program maintained its national status in the U.S. News World Report ranking, coming in at No. 34 in the country.
Students from majors all over campus gather early on a Saturday morning for an eight-hour class on innovating and testing ideas. It’s their first and their last lecture of the semester, and once it’s over, they have five days to apply what they learned by creating a startup business plan to present to the professor the following Thursday.