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Human Resources Marketing 2023 2016
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
The first time senior Tehani Travis applied for a major at the BYU Marriott School of Business, she was sure it was the right path for her—but she didn’t get in. The next year, after much preparation, she applied to two majors and got into both. In front of her, two paths extended into the future, and she had to make a choice.
Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultrasensitive recording equipment, he’s found a bunch of ghosts — including several here at BYU.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Although millions are spent each year on entrepreneurship training that is intended to help alleviate poverty and elevate the quality of life of entrepreneurs in developing nations, these programs often fail to make an impact. BYU researchers and their colleagues have figured out at least one way to change that.
Management professor Peter Madsen has always loved learning. With a 2-million-dollar NSF grant, Madsen is researching train traffic controllers’ use of algorithms.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Confidence and Christ-centered learning helped four BYU Marriott student teams take top places at the 2023 Utah Society for Human Resource Management competition.
To BYU Marriott student Abby Ebert, the human resource management program has encouraged her to step out of her comfort zone and lead with compassion.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
During Kate Toronto's first day of classes at BYU Marriott, she watched in awe as Marcy Fetzer taught a class on human resources.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
In 1997, Lisa Jones Christensen took a break after a decade of working in business development to travel the world and work on her Spanish. While in Guatemala, she lived with low-income families in their homes. One night, when the father of one of the families came home from work rejected, mistreated, and empty-handed, she realized she needed to re-evaluate the paradigm she had grown to know about the relationship between business and quality of life.
As Kelly Andrews began his freshmen year at BYU, he participated in activities offered by the Society of Human Resource Management’s student OBHR chapter. But after noticing only a handful of people in attendance at each meeting, Andrews was determined to make a change.
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
When two young missionaries lost the trail while hiking Mont Pelée, a volcano on the French Caribbean island of Martinique, Reid Robison had to act quickly. After receiving the news that the two young men had gone missing, Robison, then president of the West Indies Mission of The Church of Jesus Christ of Latter-day Saints, immediately flew to Martinique from mission headquarters in Trinidad and brought in twenty additional missionaries from surrounding islands in the mission to help search alongside the local police force.
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.