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Experience Design Human Resources Marketing
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
For senior Aaron Adams, choosing a career path was less about finding a perfect fit and more about finding a path that will help him grow.
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
Assistant professor McKenzie Rees had a strong prompting to do a peer-mentoring project for her section of HRM 540: Organizational Effectiveness.
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
The first time senior Tehani Travis applied for a major at the BYU Marriott School of Business, she was sure it was the right path for her—but she didn’t get in. The next year, after much preparation, she applied to two majors and got into both. In front of her, two paths extended into the future, and she had to make a choice.
Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultrasensitive recording equipment, he’s found a bunch of ghosts — including several here at BYU.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Although millions are spent each year on entrepreneurship training that is intended to help alleviate poverty and elevate the quality of life of entrepreneurs in developing nations, these programs often fail to make an impact. BYU researchers and their colleagues have figured out at least one way to change that.
Management professor Peter Madsen has always loved learning. With a 2-million-dollar NSF grant, Madsen is researching train traffic controllers’ use of algorithms.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
Confidence and Christ-centered learning helped four BYU Marriott student teams take top places at the 2023 Utah Society for Human Resource Management competition.