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When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
As a twelve-year-old boy, John Southcott started mowing lawns so he could buy paintball equipment. However, before ever firing his hard-earned munition, Southcott habitually took apart each gun he bought, laying out all the pieces in order to understand how the gun worked.
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
Traveling to the Big Apple to compete in a big competition, three students came away with big connections and a big check.
School of Accountancy professor Cassy Budd shared personal stories during Tuesday's school-wide devotional about recognizing the strength that comes from acknowledging personal weaknesses.
The BYU MBA program maintained its national status in the U.S. News World Report ranking, coming in at No. 34 in the country.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
The BYU Marriott School has again earned AACSB accreditation, a hallmark of excellence in business education given to less than 5 percent of the world's business schools.
By the numbers, Kim Chi Pham is an outlier. But it was a love of numbers that carried her through homesickness, past language barriers, and eventually placed her at the top of her field.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Timing is everything that's just one of his grandfather's lessons accounting alum Greg Drennan has implemented on his career as a successful entrepreneur in the self-storage business.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Two Marriott School alumni were initiated into one of the most exclusive groups in the accounting world as recipients of the Elijah Watt Sells Award.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
The junior core may elicit a bevy of emotions, but this group of accounting students associates it with outdoor fun and team-building.
When senior MAcc student Josey Hedquist tells her classmates she's been running around like crazy all day, she's actually being quite literal.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.