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You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.